Finding The Rightly Show useful? We would appreciate it you took a moment to subscribe and leave a quick review on iTunes, Google Play, or Stitcher.
Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended.
As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to extending a brand’s products and services.
The main topics we’ll cover in this episode:
- The brandstory of Colgate
- Why extending a brand needs a well-thought-out, strategic approach
Get the Free Brand-Building Mini Course
Discover the essential secrets of how to build a powerful brand with this free video mini-series.