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Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing.
Plus, Taco Bell recently did a bit of a rebrand of their tried and true, well-known, logo. We’ll touch on this and why so many of even the biggest brands are falling into one of the oldest traps in the branding world: trend-following.
Also, if you’re a blogger, you’ve probably heard of an “editorial calendar.” Today, we’ll dive into why, if you don’t have one already, an editorial calendar is an essential piece to building a strong online presence.
The topics we’ll cover in this episode:
- Consider the type of content you want to provide
- Develop your publishing schedule—consistency is key
- Amazon no longer offers price match refunds on anything but TVs
- It’s a bargain on Amazon — or is it?
- Taco Bell’s New Logo Is the Worst
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