063: Finding Features and Benefits That Matter to Your Customers

When it comes to features of benefits—there’s a time to showcase each for the products and services we create.

But here’s a question that often gets overlooked—even with big brands: do they matter to our customers?

The main points we’ll cover:

  1. Dairy Queen’s “Upside Down” Blizzards
  2. The difference between features and benefits
  3. The key to hitting customers wants and needs with your brand’s messaging

Links and Resources


Thomas is a Graphic Designer, Web Developer, and founder of Rightly Designed. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations, spanning from traditional publishing houses to numerous independent professionals.

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