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“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)?
The main points we’ll cover:
- Make it easy to buy
- A story from Jeff Goins
- Making it easy to unsubscribe or cancel
- Treehouse and “pausing” a membership
- Thinking long-term with your brand strategy
Links and Resources
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