055: Why it Pays to Make Your Customer’s Life Easy

“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)?

The main points we’ll cover:

  1. Make it easy to buy
  2. A story from Jeff Goins
  3. Making it easy to unsubscribe or cancel
  4. Treehouse and “pausing” a membership
  5. Thinking long-term with your brand strategy

Links and Resources


Thomas is a Graphic Designer, Web Developer, and founder of Rightly Designed. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations, spanning from traditional publishing houses to numerous independent professionals.

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